5 Pillars of a Small Business Social Media System
by John Jantsch (Duct Tape Marketing)
Sep 29, 2009 -
A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of that business.
Taking that view then, marketing is a system, in my book the most important system, and social media is, for the most part, a new component of that system. There is no question that the emergence of social media practices, platforms and tools have changed much of how we understand and participate in marketing, but let’s keep it in perspective – it’s a new and very important practice and set of tools that you must learn to integrate fully into the overall picture of marketing.
I find that when I break social media adoption and participation into these five pillars it helps businesses focus on the why and what instead of simply grabbing at the how.